Cannes Lions
RAFINERI, Istanbul / LASSA TYRE MANUFACTURING AND TRADING / 2006
Overview
Entries
Credits
Execution
Ultimate water drainage feature allows customers to have excellent road grip and drive safely even in the rainy season. Umbrellas are the main and the most important tools to avoid rain. With this in mind, promotional umbrellas with Lassa tyre designs were created to show the high water drainage feature of new Lassa tyres.
Outcome
One umbrella was given to each customer who bought two Lassa tyres. Ultimately, 10,000 umbrellas were given away and 20,000 Lassa tyres were sold. With great success, 10,000 people stayed dry in the rain and drove safely with tyres that had ultimate water drainage.
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