Cannes Lions

TYRES

McCANN ERICKSON JAPAN, Tokyo / YOKOHAMA / 2010

Film
Film

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Overview

Description

“MASTER OF THE ROAD” of YOKOHAMA RUBBER was launched to convey the brand identity targeting the overseas market. By using the method of Japanimation (animation made in Japan) which now represent Japanese culture, with energy and speed the performance of near-future cyber-samurai team wearing body-armor on the torso whose lower bodies are tires , was depicted.

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