Spikes Asia
HAVAS WORLDWIDE SHANGHAI / TYSON FOOD / 2016
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In the current of digitization and growth in digital media consumption, there are other media channels that offer excellent opportunities to advertisers and with the right combination of creative and media are contextual, relevant and highly impactful. By using Out of Home (OOH) in the right context, Tyson demonstrated even with traditional media channels, it was still able to generate highly meaningful results.
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