The core of our film was built around an urge to escape; that’s why we needed to back it up with strong, interesting and more importantly memorable characters that would put the same pressure on the viewer and make them feel the awkwardness while watching it. That’s why we carefully selected our main characters to show maximum contrast in order to achieve that tension screaming “Make this awkwardness stop, order your Uber already!”.

While we were looking for contrast; we were also very keen on making each character strong on its own, both very significant and very expressive.

The guy with his weirdly excited attitude and the girl with her maddening poker face throughout the whole copy. This mismatch allowed us to make the viewer feel the tension and wait for the moment this date was finally over; when rescued by her Uber, which made our message shine even more.