Cannes Lions
MOTHER, London / UBER / 2022
Overview
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Credits
Execution
These radio spots took the listener on a journey from the quiet, boring life of lockdown to bustling, animated city life without restrictions. Starting with monotonous sounds such as a dripping tap, or a typing keyboard, we gradually layered in more and more sounds of life returning to normal, all to the rhythm of our track ‘Back in the New York Groove’. The audio all built to a crescendo whether in a market or a pub celebrating the return to life in full swing.
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