For the past 10 years, Transavia, the low-cost airline of Air France KLM Group, has been working to make travel more accessible.

This year, for its new campaign, Transavia airlines and Uber are teaming up to create Uber Escape, an innovative alternative, proving the accessibility of travel.

A key visual was created in order to illustrate the notion of « taking a break from reality » with an insert on the operation UberESCAPE which explained the activation of this campaign, inviting the audience to go on the landing page or the Uber app for more information. This visual later came in several versions: print, OOH and display, and was then relayed by influencers.