We wanted to put the product in the hands of the public by illustrating the zero-sugars aspect. By creating a unique experience, a meeting between two major brands: Coca-Cola and Uber. Coca-Cola Zero sugars = free ride = UberERO. With this activation, Coca-Cola reinvents mass sampling by adding service.

The day before the launch, 70 influencers got a package in which they found a card attached to a Coke Zero Sugar helium balloon. Every card had a time window for the influencer to go to the app and enter their dedicated code to order a very special delivery, anywhere they wanted on Friday the 4th of November. The next day, the influencer just add to enter the code on the app « LicorneZero », to create a buzz around the national launching an d?a link between the mass sampling and the UberZERO service.We also created and released a teasing movie and a movie illustrating the experience lived by some parisian consumers with Camille Combal.

Then, we posted and relayed the video on Camille Combal’s, Uber’s and Coca-Cola’s social medias.

This service generated + than 67.000 orders and offered 670 rides to the UberZero s users. Which obviously worked, with 2689 #UberZero mentions on social media that day. The Coke Zero Sugar s truck gave out 270.000 cans around Paris for two days in 15 strategic places to be sure to reach the consumers. #UberZERO stayed Trending Topic during 11 hours on Twitter. 19M contacts of which 12M in earned media which generated by this original and innovative experience through this marketing campaign.