Cannes Lions
DRAFTFCB HONG KONG / OSIM (HONG KONG) / 2012
Overview
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Description
To promote uCrown as an effective way to massage away headache that are caused by stress.
Execution
We are social beings. Our stress mainly comes from our social relations, eg. family, work and friends, etc. Unfortunately, we hardly get out of these networks. This design tries to reveal the complication of social relations and creates room for imagination, in which people have a chance to get rid of these complicated networks.
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