The media team designed and built a robotic musical orchestra using Nissan auto parts which played the UEFA Champions League Anthem and made an Internet video of the execution, along with the development of other interactive installations using 3D printing, holographic displays, multi-touch screens and motion tracking technology to implement a complete technologic and emotional experience interlacing the essence of both the brand and the tournament.

The channels used were an online content campaign using influencers, an activation with interactive installations and a PR and coverage strategy that worked on and off-line to maximize the impact.

The goals were achieved by positioning Nissan as an authority in terms of technology and sponsorships, and a worthy sponsor of the UEFA Champions League.

The campaign achieved 12,000 + visits to the pavillion, over 300,000 direct impacts and 10 million online impacts exploiting and amplifying the value of the sponsorship and setting the ground for next years strategies and up to $250,000 dollars worth of publicity.