People have never paid much attention to messages that talk about wearing helmets for safety reasons, but there is something that interests them: their image

We came up to people that were buying a motorcycle and handed them a flyer about our helmets. But we didn’t talk about safety or that they’ll protect them, we told them that they would do what really mattered to them: make them look good.

A HELMET DOES A LOT FOR YOU, IT MAKES YOU LOOK INCREDIBLE

(AND IT ALSO PROTECTS YOU)