Cannes Lions
DCS, Porto Alegre / TRAMONTINA / 2011
Overview
Entries
Credits
Execution
We've created a new advertising space, making use of a internationally known icon: bar codes.We've used the precise spacings in bar codes to show that TRAMONTINA's knives make ultra accurate cuts.
Outcome
Beyond enforcing TRAMONTINA's brand image as innovative, the action attracted attention from the public, presenting the product's benefits in an uncommon way.
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12 items