Cannes Lions
CUMMINS & PARTNERS , Melbourne / DORITOS / 2016
Awards:
Overview
Entries
Credits
Description
A heavily pregnant woman is getting an ultrasound in a hospital room. As she sees her baby on screen the touching moment is spoiled by her husband munching away at a bag of Doritos.
The husband then notices that the baby appears to be reaching for his chip. Thrilled with his discovery he begins to play, taunting the baby, waving the chip back and forth as it reaches fruitlessly. He even causes the baby to bump it's head adorably. Frustrated, his wife grabs the chip from his hand and throws it away. The baby senses its chance and launches itself out of Mum. Mum screams. The doctor screams. Dad screams. The baby gets the chip.
Similar Campaigns
12 items