Makeup invests more money in sampling than any other Cosmetic sector. But women complain about trying more than one product because removers damage their skin. So, how to reduce the exorbitant expenses with sampling and still let consumers test it and put it on?

The Idea: A mirror that virtually applies the makeup on your face.

The Results: 92% of the women interacted with the Virtual Mirror installed in a restaurant’s restroom. Interaction lasted, in average, 7 minutes. Each woman tried 9 different products. The mirror became famous and lots of people went to the restaurant just to use it.

The media was fundamental, because it turned the original project of a service totem into one installation on a bathroom mirror on a famous french bistro in town. This created all the surprise about this service, increasing the impact and providing the necessary privacy for the consumers to use it and take as much time as they wanted, and usage of product as well.

For the first time, a makeup sampling activation exceeded the 80% average of tested products: 5 to 9 different attempts. The 92% of women adhesion was above expectation. The major project influence was that the provided products for testing were the ones which had more requests on distribution places, during the project's 60 days