Cannes Lions

UNBOUND SNOWBOARD PARK

HORNALL ANDERSON, Seattle / MAMMOTH MOUNTAIN RESORT / 2009

Presentation Image

Overview

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Credits

Overview

Description

“Unbound,” which is the name of the Mammoth snowboard park – a series of 77 runs – has a more radical, loose and expressive look and feel. The Mammoth logo is used as a post applied element, like a spray painted image then turned upside down to be more freestyle. A little reminiscent of a “U.”

Execution

To give Unbound it’s own visual system, the Mammoth logo is flipped upside down. With Unbound being the sub-culture within Mammoth, we still needed to link the two together, while still giving the Unbound people ways to express themselves.

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