Cannes Lions
RESET CONTENT, Santa Monica / THE LINCOLN MOTOR COMPANY / 2018
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Matthew McConaughey stars in another Lincoln spot. McConaughey sits in a Lincoln Navigator atop a ferry, crossing the blue waters in Washington State. He is obviously on a mission. We see beautiful, cinematic shots as he approaches land. The ferry's bridge drops to allow the Navigator to pull off of the ferry, effortlessly taking on the new uncharted terrain.
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