In each film, we see a woman wearing beautiful shoes in slow-motion scenes. The voice over tell a little story about that woman. All of them went through an uncomfortable situation. One with the new mother in law, the other with men, the other with her new husband and the other with her son. All of them were put in an uncomfortable position, something that may happen with any woman. And usually does happen. At the end, we see the lettering: “Some events are uncomfortable enough. Your shoes don’t need to be”.