Cannes Lions
ADIDAS, Amsterdam / ADIDAS / 2016
Overview
Entries
Credits
Description
We created a film focussed on teenage players pushing what’s possible because the shirt keeps them cool. Glitching into some of the most exciting athletes on the planet, Gareth Bale, Jeremy Lin and Simona Halep, these kids take it to the next level: Climachill controls your temperature so you can ‘uncontrol yourself’. When athletes focus 100% on their game and hit that moment of ‘uncontrol’. When athletes aren’t distracted by temperature. They can change the game.
Similar Campaigns
12 items