Cannes Lions

Undefeated Since Forever

ROMANCE FILMS, Cape Town / CHICKEN LICKEN / 2024

Film
Supporting Content
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Overview

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OVERVIEW

Background

A delightfully quirky and original tale set in Chicken Licken’s uniquely South African universe, and the inclusion of real-life luminaries of the South African football world such as Dr Jono Somo & Gavin Hunt, blur the line between fiction and reality to give the commercial cinematic depth and scale while remaining true to the signature style and characteristic humour of Chicken Licken, whose soul-filling taste is impossible not to go back to. The irrepressible energetic film makes the most of the performances and comedic beats, coupled with a playful vintage soundtrack elevates this commercial to an immersive moviegoing experience that refreshes the soul and continues Chicken Licken’s undefeated (since forever) run as South Africa’s favourite Soul Food™️.

Execution

We actually cast in London for a fluent french speaking actor to play the role of Coach Jose Mercibeaucoup, or “Jose Mazibuko” as the locals refer to him. The authenticity of our Coach being french for real we felt was essential to the success of the commercial and to deliver authentic delivery of the French inspired lines and body language, coupled with such a natural flair for comedy - Christian was the most perfect fit for the role and was a complete joy to work with.

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