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HAVAS PLAY, Paris / ASSOCIATION L'ENFANT BLEU / 2022
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Background
France initial lockdown meant a difficult situation for a youth protection association : During weeks, children would not be able to attend school or sports clubs where cases of child abuse are usually spotted.
Our brief was to keep in touch with all the children, while they were at home, maybe a few meters away from an abusive parent.
One of the main objectives was to make sure kids were safe without arousing suspicions of grown-ups.
We had to be discreet and surgical.
We wanted to help children who are already difficult to reach in “a normal situation” but at that moment they were trapped home.