The agency's UMotion is a full-screen ad unit format designed to break through on the most personal of devices – the smartphone - by inviting the user to control their experience through the movement of their device via tilt, twist, shake, or pan.

From October 19th through December 17th, 2015, the BMW Certified Pre-Owned UMotion campaign really connected with consumers, reaching nearly half a million people on their smartphones across the agency's premium network of publishers.

Through a combination of BMW’s compelling message and the agency's engaging ad experience, the BMW Certified Pre-Owned UMotion campaign helped to expand BMW’s reach in the auto-buying market, and delivered an ad experience equal to BMW’s position as “the perfect driving machine.”

• Nearly 8% of consumers clicked through to learn more, more than 75X the agency's mobile display benchmark.

• Nearly half a million consumers interacted with the unit by changing the car color and tilting their phones to view the car from various angles.

• Each user interacted with the unit for an average of 16 seconds. When you add that up across nearly half a million consumers, that means that users were engaged with the BMW UMotion unit for a total of over 5 weeks!

• Over 45% of those exposed to the ad engaged with it - a rate 60% higher than benchmark.