Cannes Lions

UNDERWATER CAMERA

GIOVANNI+DRAFTFCB, Rio De Janeiro / CANON / 2011

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Overview

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Credits

OVERVIEW

Description

We hear the conversation on the right speaker and on the left side, the same woman makes remarks about what she is saying, revealing what she really thinks.The Canon Powershot D-10 is a portable digital camera with a big difference: it takes perfect photographs under water and was designed to be waterproof down to 10 meters.In order to demonstrate this feature, we created a radio campaign comprising of two spots that show how good it would be to be able to discover things besides those on the surface.

Similar Campaigns

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Shortlisted Cannes Lions
Boundaries

VCCP, London

Boundaries

2018, CANON

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