Cannes Lions

UNDERWEAR

LOWE BULL TRUTH, Durban / WONDERBRA / 2006

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Film

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Overview

Description

Bra ads usually show women parading in their underwear.Hence they tend to be bloke ads.Our brief was to appeal to women.Everyone knows a Wonderbra makes breasts look bigger &better, but what's the real effect.We decided to make light of what Wonderbra does to usblokes. It's an opportunity for women to revel in thepower they wield over men when wearing a Wonderbra.

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