Make young women aware of the benefits of La Senza’s fitted underwear.

The fitted underwear celebrates a woman’s body, making her look incredible and we realised women love the control they have over men when they look this good.The poster shows that by wearing the fabulously fitted underwear, the woman is the puppet-master. She has all of the control in this relationship and her comments play games with the helpless man who is at her mercy.

Increase in sales