An encounter of the sexy kind: In December 2005 BILD (a German newspaper) presented the seductive Seite*1Girl dessous through an innovative digital campaign. A life-size holographic video projection of an underwear model at the C&A flagship store enchanted Berlin shoppers. Via a webcam users on the website www.seite1girl.de watched the passers-by in real-time and - through a voting mechnism - the users controlled the model to make the passers-by drop their jaws in awe and get wobbly knees.