Cannes Lions
NET#WORK BBDO, Johannesburg / ESSITY / 2018
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This tongue-in-cheek campaign points out just how crazy it is when we don’t say what we mean when we’re talking about periods. The Libresse difference is that for once, a pad ad isn’t embarrassing. Expect to see space rockets, teddy bears and saxophones as Libresse deliberately makes fun of the world’s attempt to use strange metaphors when describing periods and pads.
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