We made this special issue a test surface, showing UNEO’s effectiveness by drilling through every page of the publication.

The magazine, with Bosch as the only advertiser, offered a visual demonstration of various types of materials, mixed up with the editorial content, with images with holes in them on the corner of each page. Yes, for the first time in Spain, we had a perforated magazine!

Next to the hole on the cover, there was a direct reminder of the magazine’s online edition, where we held a contest based on a simple quiz about the product. A way to obtain a UNEO just as easy as learning how to use this tool, and a fast and effective means to obtain a powerful database.

In terms of awareness, we created an exclusive association with the leading magazine. We increased brand recognition up to 117% and up 42% with far less money than any other campaign this year.In terms of ROI, we reduced the average cost per campaign by 41%, obtaining extensive coverage in free media, and expanded the brand’s database with 5,000 new entries.