'Unexpected Power Play' follows Matthias Schlitte as he attempts to achieve life's everyday activities whilst having superhuman strength in only his right arm.

He goes through the heartache of failing at many normal activities until he finds one that suits his unique talents- armwrestling.

AEG Powertools, the inventors of the portable drilling machine way back in 1898, tasked us with the job of revitalising its brand, paying particular attention to younger tradesmen and trying to change their perception of AEG.

In order to embody the message of 'unexpected power', we discovered and flew out world armwrestling vice-champion, the German-born Matthias Schlitte - a man gifted with superhuman size and strength in his right arm.