Eurobest
DDB , Paris / DDB / 2021
Overview
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The vibrant poster imagery was basically inspired by multidisciplinary graphic design but mainly focusing on type design to illustrate the power of those two words, Unexpected Works, through visual expressions that constantly reinvent themselves - literally unexpected. The only criteria was to respect the mood created: playful, joyful and colorful to illustrate this new positioning, by making it as beautiful as intelligent.
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