Cannes Lions
180LA, Santa Monica / UNICEF / 2016
Awards:
Overview
Entries
Credits
Description
Children's stories feature imaginative places, fantastical characters, and of course, happy endings. While these worlds of wonder can bring delight to young audiences, in the real world, there are some stories that are never meant for children. That’s the message in UNICEF’s “Unfairy Tales,” an animated film series that chronicles the true stories of Syrian child refugees and the horrors they face in their search for safety. The series launched UNICEF’s #actofhumanity global initiative to help frame positive perceptions towards the tens of millions of children and young people on the move globally.
Execution
The challenge was to tastefully turn gruesome, gut-wrenching stories into delicate art pieces through narration and a visual style fitting of the children's testimonies.
This interactive storybook highlights the absurdity of the situation, using the lightness of a classic children’s cartoon to undercut such a tragic and real story.
The website is responsive, so it can be watched in different desktop, tablet and mobile platforms.
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