Cannes Lions

Unfairy Tales Interactive Storybook

180LA, Santa Monica / UNICEF / 2016

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Case Film
Supporting Content
Supporting Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Children's stories feature imaginative places, fantastical characters, and of course, happy endings. While these worlds of wonder can bring delight to young audiences, in the real world, there are some stories that are never meant for children. That’s the message in UNICEF’s “Unfairy Tales,” an animated film series that chronicles the true stories of Syrian child refugees and the horrors they face in their search for safety. The series launched UNICEF’s #actofhumanity global initiative to help frame positive perceptions towards the tens of millions of children and young people on the move globally.

Execution

The challenge was to tastefully turn gruesome, gut-wrenching stories into delicate art pieces through narration and a visual style fitting of the children's testimonies.

This interactive storybook highlights the absurdity of the situation, using the lightness of a classic children’s cartoon to undercut such a tragic and real story.

The website is responsive, so it can be watched in different desktop, tablet and mobile platforms.

Similar Campaigns

12 items

1 Cannes Lions Award
Malak and the Boat

180LA, Santa monica

Malak and the Boat

2016, UNICEF

(opens in a new tab)