COMMUNICATION TARGET AND CAMPAIGN IDEA

In the framework of an integrated campaign, an interactive online mechanic was to be found that takes up the theme of „Unfake the News“ and offers the user the opportunity to playfully face this controversial topic. Are all the facts in that you believe really right?

Summary of the idea

The community of derStandard.at was inspired by editorial articles and online advertising media to face this very question.

Core-Media / Digital: Sitebar, Content Ad, Superbanner, 419x240, Understitial (mobile), Mobile Content Ad, Social Media (eg: Facebook)

Additional Media: Print ads, Poster, TV Spot for Screens (eg: Outdoor-Screen Opera)

WHY SHOULD THIS ENTRY BE AWARDED?

+ Innovative approach

+ Campaign mechanics was taken over by the editors

+ derStandard.at community convinced

PROOF OF SUCCESS

+ Already more than 1,300 hours of stay on the landing page

+ More than 200 comments in the first 24 hours

+ Highest interaction rate