Cannes Lions

UNFORGETTABLE ACCOUNT

FCB RG2, Caracas / ALZHEIMER'S ASSOCIATION / 2015

Film
Film

Overview

Entries

Credits

Overview

Description

A patient with Alzheimer's explain to all of us in front of a camera: Banplus Unforgettable Account for the Alzheimer’s Foundation of Venezuela: An account number so easy to remember that no one will ever forget how to help Alzheimer's patients, because it is ironic that to help those who have lost their memories, ours should be put into tested.

Execution

SFX: MYSTERIOUS MUSIC ACCOMPANYING THE INTERVENTION OF THE PATIENT.

ELOÍZA HERNÁNDEZ ON: “ I CAN’T REMEMBER ANYTHING I’M SAYING RIGHT NOW…”

“ BUT WHAT MATTERS IS YOU WILL…”

BESIDES THE VOICE OF MRS. HELOÍZA HERNÁNDEZ, WE ALSO BEGIN TO HEAR A WHISPER. AT THIS MOMENT WE DON’T REVEAL WHO’S WHISPERING.

ELOÍZA HERNÁNDEZ ON: “ BUT WHAT MATTERS IS YOU WILL…”

“THE ACCOUNT NUMBER TO HELP PATIENTS LIKE ME ONLY HAVE TWENTY ZEROS”

WE STILL HEAR THE CAREGIVER VOICE WHISPERING THE COPY, BECAUSE THE PATIENT CAN’T REMEMBER IT.

A SUPER IS PRINTED ON SCREEN:

0000-0000-00-0000000000

A SUPER IS PRINTED ON SCREEN:

THE UNFORGETTABLE ACCOUNT

A SUPER IS PRINTED ON SCREEN: NOW YOU CAN’T FORGET HOW TO HELP ALZHEIMER’S PATIENTS.

A SUPER IS PRINTED ON SCREEN:

MAKE YOUR CONTRIBUTION AT ANY BANPLUS OFFICE NATIONWIDE.

BANPLUS AND VENEZUELAN ALZHEIMER FOUNDATION LOGOS ARE PRINTED ON SCREEN.

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