Cannes Lions
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE, Copenhagen / GJENSIDIGE INSURANCE / 2021
Overview
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Execution
A man comes to work with a back injury from playing squash earlier that same morning. He talks to his boss about seeing I chiropractor. The boss, always knowing better offers a quick solution to make sure that his health insurance will cover, and smash the racket straight into his back and make the pain even worse
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