Indoor soccer, better known as futsal, was invented in 1930.

The men's futsal World Cup has been played since 1989 and is currently organizing its 10th edition.

Meanwhile, a women's futsal World Cup has yet to be established.

For the past five years, the Women's Futsal Players Association has been requesting a women's futsal World Cup. Despite their efforts, FIFA has failed to address the issue, leaving millions of fans worldwide ignored and unseen, reinforcing the misconception that women's sports don't have enough following for such events.

Since the organization seemed to think women's futsal didn't have enough fans for its own world cup, we made it our mission to prove them wrong.  

The captains of the most important national teams gathered in a press conference to release an official statement. Then, each of them asked their followers to start a movement on social media to show that there are enough fans for a women's futsal World Cup.  

The captains of the most important national teams invited their followers to start a movement on social media to show that there are enough fans for a women’s futsal world cup.  

We leveraged the power of direct action and social media. By tapping into the passion of futsal fans and supporters, and by enlisting the support of influential team captains, a movement could be built that would create enough demand to pressure FIFA to establish the tournament.

The creative idea directly influenced

Insight: The lack of a Women's Futsal World Cup and FIFA's reluctance to acknowledge it despite significant demand.

Key message: Rally support for the establishment of a Women's Futsal World Cup and pressure FIFA to take action.

Target audience: Futsal fans and supporters, individuals passionate about women's sports and gender equality, and social media users who can amplify the campaign's message.

Creation and distribution of assets: The campaign leveraged social media platforms to create and share assets, including videos and images. The press conference leading up to the Qatar World Cup also provided an opportunity for wider media coverage. Additionally, the team actively managed the community by responding to comments, sharing user-generated content, and monitoring the sentiment around the campaign.

Leading up to the Qatar world cup, as the eyes of the world were on soccer, we rallied captains of the most important women futsal teams for a press conference making a new request for a world cup in a global scale. Right after, captains took social media to invite their followers to join our request.

Beyond the 2,5 million views our press conference had, the social media interactions and TV impressions, the most important result is that after 5 years of ghosting, FIFA announced the creation of the first Women Futsal World Cup.