In Japan, Branded Entertainment is still considered as an immature industry. The most common is the traditional way of sponsoring the TV program and only a few clients and entertainment companies has worked together directly.

In 2014,

October 27 The world premier of the video on NBC Today.

October 27 Japan premier of the video via Gizmode Japan.

October 27 The campaign website iwontletyoudown.com was launched.

October 31 The making-of video has been uploaded to the website.

November 3 The Interactive content has been added to the website.

Only 10 hours after the launch, the video reached 1 million views, and in 6 days, it reached over 10 million. Now it counts over 20 million views. Since the launch, the page views of the campaign website reached 241,000, the unique users counted to 211,000, and over 62,000 user-generated videos have been created so far. The number of access to Honda's UNI-CUB global website increased by 1,487% compared with the same time last year. (19,637 PV in the end of March, 2014,  291,968 PV in the end of March 2015)