Cannes Lions
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TIGER BRANDS / 2013
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When writing a letter, it’s vital to get your message across. But there are times when someone might choose the wrong font to write the letter, inevitably changing the tone and meaning of the message. So to prove that a letter is best written with a Uniball pen, we demonstrated the pitfalls of not using your own handwriting.
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