Cannes Lions

UNICEF

PROLAM Y&R, Santiago / UNICEF / 2014

Case Film
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Case Film
Case Film
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Description

A slow traveling is seen of a production line that makes a shoe for woman.

Each person composing this line is in charge of making a specific part of it. All this takes place in the interior of a house. The components of the production line are people that do not appear to be workers of a factory. The last person of the line receives the finished shoe and puts it on the foot of a woman, which is in act to use it to kick her little daughter.

Then we show an over printing that tells: Your silence makes you an accomplice. Speak Out. Unicef.

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