OGILVY SHANGHAI, Shanghai / UNICEF / 2009
UNICEF’s mission is to help children attain their most basic rights, that of survival and normal development. We invited a renowned painter to camouflage children’s bodies so as to blend them in with the background. Thus, rendering them invisible. This was done with three different children in three different locations.
A large number of people were drawn to our stunt. Media coverage also ensued with our activity being showcased on Guangzhou Television and Yang Cheng Evening News. Within 5 days since the launch, UNICEF successfully received an estimated 200,000 RMB in donation.
DDB MUDRA GROUP, Mumbai
2012, CANCER ASSOCIATION