Cannes Lions
OGILVY SHANGHAI, Shanghai / UNICEF / 2009
Awards:
Overview
Entries
Credits
Execution
UNICEF’s mission is to help children attain their most basic rights, that of survival and normal development. We invited a renowned painter to camouflage children’s bodies so as to blend them in with the background. Thus, rendering them invisible. This was done with three different children in three different locations.
Outcome
A large number of people were drawn to our stunt. Media coverage also ensued with our activity being showcased on Guangzhou Television and Yang Cheng Evening News. Within 5 days since the launch, UNICEF successfully received an estimated 200,000 RMB in donation.
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