Cannes Lions

UNICEF

OGILVY SHANGHAI, Shanghai / UNICEF / 2009

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Overview

Entries

Credits

Overview

Execution

UNICEF’s mission is to help children attain their most basic rights, that of survival and normal development. We invited a renowned painter to camouflage children’s bodies so as to blend them in with the background. Thus, rendering them invisible. This was done with three different children in three different locations.

Outcome

A large number of people were drawn to our stunt. Media coverage also ensued with our activity being showcased on Guangzhou Television and Yang Cheng Evening News. Within 5 days since the launch, UNICEF successfully received an estimated 200,000 RMB in donation.

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