Cannes Lions

UNICEF

PUBLICIS BRUSSELS, Brussels / UNICEF / 2009

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Overview

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Credits

Overview

Execution

8000 concert spectators were made aware of the message on the spot. Hundreds of thousands of television spectators witnessed the unexpected event live.

Outcome

The stunt was reported during television and radio news journals of national channels and got coverage in various newspapers.The impact on the audience meant it was over effective.

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