Cannes Lions

UNICEF DONATIONS

SERVICEPLAN, Munchen / UNICEF / 2011

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

Overview

Execution

The strong truth of this idea is, that the person who sends the message already felt like the money was lost. But for a good cause, it is appropriate to ask for it again, especially for small amounts.On the other hand, the person who owes the money has no reason to not donate it. It has never been his money – he just donates it.This way, we use the common habit of the people to create a lot of little donations. But all together they will help all the children in need around the world.

Outcome

As we just launched the application, it is hard to judge the results right now. But in the first days, we already received a large number of donations, with the help of the UNICEF “Repay for good“ app. And every small donation has a big goal: helping children in need, all over the world.

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12 items

1 Cannes Lions Award
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