Artful visuals hint at a darker story in this child abuse PSA from UNICEF. A shaking chandelier as something (or someone) hits the floor above. A trail of food on the wall leading down to a broken plate on the floor. A belt still swinging lightly across the arm of a chair. These unseen moments of abuse lead to more than just physical scars. The spot reveals the emotional toll of child abuse through stylized scar imagery – some twisted into hurtful words – that remain part of each child into adulthood.