Cannes Lions

UNIQLO HEATTECH DELIVER THE WARMTH OF YELL

THE STRIPPERS, Tokyo / UNIQLO / 2013

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Sales of UNIQLO’s Heattech had plateaued since many people had at least one.

We therefore embarked on a campaign that offering free 100,000 Heattech to people all over the country. To extend the campaign we selected six regions that endure harsh winters.

The time-lapse, fixed-camera footage - taken over a month to encapsulate the working lives of people as they toil in freezing conditions - was uploaded to the web. Accompanying the footage was a facility for posting encouraging comments via social networking to these hard working.

As a result, we pushed sales 120%over the previous year and succeeded in revitalizing Heattech.

Similar Campaigns

12 items

Unplugged 2

LEO BURNETT , Melbourne

Unplugged 2

2021, BONDS

(opens in a new tab)