We decided to challenge and interact with all Bangkokian by creating the campaign ‘Uniqube Hunting’ and placing all 9 uniqubes in 9 different locations. Let the customer hunt and complete all 9 photos. Then upload to our uniqube website and be selected picture of the day to receive a 500 baht discount coupon. This is to drive our customer to go to the store and use it only on the Grand Opening day.

2,500 people lined up before the opening time and almost 7,000 people purchased that day. It made UNIQLO became the ‘talk of the town brand’ and broke the record of all retail business in Thailand. With the record breaking, news had spread widely both in local news and even more in free media talking about the longest queue waiting before the store opening. It had created a word of mouth through social network and made UNIQLO Thailand the Top Growth Page with fan-pages of over 30,000 in 3 days.