Cannes Lions

UNIQUE BY HAND

Det AB, Stockholm / SKOMAKERI FRAMAT / 2013

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Overview

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Credits

Overview

Description

A company with limited funds that needed to find new customers was our main challenge.

With a client stock ranging from kings and queens to those with orthopedic needs for custom made shoes, the key objective was to start spreading the word to a larger audience.

Execution

We decided to approach people in the streets of our home turf, in the cheapest way there is, posters, hoping to make ourselves known to locals and tourists.

All shoes are made by hand according to old traditions, in the workshop of Sven Vintappares Alley. The entire chain, from design to finished shoes, is done in cooperation with the customer, making every pair of shoes completely unique, just like the fingers that made them.

We wanted to reflect Skomakeri Framåt's care for shoes and their unique customization in our final design. A poster dedicated to craftmanship and tradition.

Outcome

The word started spreading and the posters have been much appreciated to a larger audience (some people even wanted to buy them). We also managed to fulfill our key objective to find new customers.

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