We decided to explore a fact that is invisible to the naked eye: the uniqueness of the

droplets of coffee. With a special camera and macro lenses, we were able to capture the incredible shapes that each drop formed when making contact with a liquid base.

The different textures and densities of the 21 drinks created unique and diverse images,

and the photos taken became true works of art, satisfying our public’s desire for

innovation and authenticity.

There were 21 flavors of Dolce Gusto and 21 photos, each becoming a true work of art.

Each piece was signed by the artist and shown at a private exhibition for the Drop

machine’s launch, eventually being given to the first 21 clients to buy the Drop.

The entire action, from the conception to the actual event, was captured on film and

turned into a video that was posted on the brand’s social media accounts.

24 million people impacted by content created by the campaign.

7.6 million views of the action’s video on social media.

And 21 consumers feeling unique.