Brexit is the process by which the United Kingdom may leave the European Union. UK voters narrowly voted to leave in 2016 and the nation remains divided by the issue today. What’s at stake? A person’s sense of nationhood and identity. And so, people on opposite sides often look at each other with disgust.

The debate around immigration has long been a hot button in the United States but has recently reached a new level of vitriol. The subject divides the nation and is a matter of personal identity, arousing hatred amongst opposing groups.

But there are still things that bind us together. The BCMA protein target, for example. Universally found in multiple myeloma patients, it is a common source of hope to those otherwise divided. And while it may not repair the cultural psyche, it’s a powerful reminder that deep down we are more similar than it may seem.

We live in a society split by bitter divisions that seem to grow worse by the day. While the specific disagreements may vary, every country on earth now seems to be split into opposing groups that can barely tolerate each other.

However, despite these fundamental, ideological, and deeply personal divisions, a universal commonality exists amongst all people with multiple myeloma—the BCMA protein target.

The campaign’s art direction tells two sides of this story. The divisions can be found in the choice of opposing colors, body copy layout, portrait style and direction, and graphic elements. Everything is split in two and is oppositional… with the exception of a single unifying element, always present at the center of every layout: the surprising overlap in portraiture representing the BCMA protein that is found in all people with myeloma. It’s a universal source of hope in an otherwise divided and fractured world.