Cannes Lions

UNITED NATIONS

SAATCHI & SAATCHI, Sydney / UNITED NATIONS AUSTRALIA / 2008

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

The United Nations wanted to find an engaging way of talking to modern day Australians, particularly the youth, and making them aware of the many and varied issues in today’s multi-cultural society.

Execution

The problem is the people who really need to be heard are the ones who don’t normally have a voice. So by using revolutionary digital image recognition technology we could make a poster and press ad talk for the very first time and actually give everyone a voice.

Outcome

In a small market like Australia, over a 2 week period, more than 35,000 people "listened" - making this the country's most successful UN brand campaign to date. Due to its overwhelming success next year the UN is going to roll it out globally in all major cities.

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