The objective of the UN Match-Up idea was to promote and encourage respect for all Australians without distinction as to race, sex, language or religion. At the time of the brief there was a general feeling amongst the community that Australia was becoming increasingly divided. As a result of September 11, the Bali bombings and war in Iraq there has never been a greater need for Australians to unite. The idea of UN Match-Up was to use the most common stereotypes subject to discrimination and highlight how easily people identified with their derogatory stereotypes. The reprise being that discrimination comes too easily and in these troubled times we should ‘Unite’.