We realized that there was just one way to make people chose the clumsy bear over a bunch of cool comic heroes: Make all communication prior to the film as hilarious, disrespectful and inappropriate as Ted himself.

In order to do so, we decided to simply provide Ted with an online-stage as big and versatile as possible and let his “charming” and “enjoyable” personality work its magic. And this he did – exorbitantly so. He hijacked film sites, newspaper and magazine landing pages with his hilarious and disrespectful behavior and made his way on Youtube, Facebook & Co.

Ted became the real superhero of 2012!

• Google:almost twice as many hits as Batman, the Avengers or Spidy

• YouTube:>6.5 Mio views for German trailer vs. ridiculous 1 Mio each for the super heroes

• Facebook:most successful German movie fanpage (more than 2 million hyperactive friends)

• Clearly talk of town! Ted was among the top ten most discussed Facebook-topics of 2012

• The press totally fell in love with him,featuring umpteen stories in the spirit of “Teddy bear beats Batman”

• Raving box office success led to two additional locally dubbed film versions especially for the German market