Cannes Lions
PARTNERS, Lisbon / MEO / 2018
Overview
Entries
Credits
Description
To communicate a new Internet service we had to search the web for answer, as we were sure it had to be online.
We found a viral video of MEO’s ambassador, Cristiano Ronaldo, singing Rihanna’s song Stay in an airplane, and gave it a new life.
With WIFI 10 times faster, the airplane with Ronaldo transformed into a flying space house, with all his favourite content inside: games, music, sports, movies, tv series.
This viral video of 30 seconds then became a 1-minute commercial that launched a multimedia campaign.
Execution
With WIFI 10 times faster, the airplane with Ronaldo transformed into a flying space house, with all his favourite content inside: games, music, sports, movies, tv series.
Outcome
This viral video of 30 seconds then became a 1-minute commercial that launched a multimedia campaign.
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