Cannes Lions

Universe is MEO

PARTNERS, Lisbon / MEO / 2018

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Overview

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Credits

Overview

Description

To communicate a new Internet service we had to search the web for answer, as we were sure it had to be online.

We found a viral video of MEO’s ambassador, Cristiano Ronaldo, singing Rihanna’s song Stay in an airplane, and gave it a new life.

With WIFI 10 times faster, the airplane with Ronaldo transformed into a flying space house, with all his favourite content inside: games, music, sports, movies, tv series.

This viral video of 30 seconds then became a 1-minute commercial that launched a multimedia campaign.

Execution

With WIFI 10 times faster, the airplane with Ronaldo transformed into a flying space house, with all his favourite content inside: games, music, sports, movies, tv series.

Outcome

This viral video of 30 seconds then became a 1-minute commercial that launched a multimedia campaign.

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2023, MEO

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