To promote the university credit card campaign we created a tour of duels inside public schools with professional "Repente" artists. One of the artists was called "acreditado" (the one who has credit) and the other was called "descreditado (the one who doesn't have credit).

Towards the end of the campaign, the "Repente" artists were famous among students from different campuses and we had a 48% increase of opening new accounts compared to the same campaign last year.Afterwards, the artists became famous by reaching an audience of over 345,000 views on YouTube with one their videos.